Know your rivals' culture, finances, leadership, plans, programs, and existing and emerging product lines.
Your top competitors are likely gathering intelligence on industry rivals and monitoring emerging threats to stay ahead. Where does your company fit in this landscape? Are you an upstart, a small business on the rise, or a well-established player? And are you in their sights?
To compete effectively, you need more than ambition—you need competitive intelligence. Success begins with identifying your competitors, understanding their culture, finances, leadership, strategies, and product lines, and evaluating your position relative to theirs.
Inquesta brings decades of expertise as business strategists and federal intelligence officers to help you outmaneuver rivals. Using techniques like OSINT research, strategic war rooms, and actionable insights, we provide a comprehensive view of competitors' activities, enabling you to counter threats and gain an edge.
Inquesta staff have decades of experience as business strategists, federal intelligence officers, and with F.B.I. intelligence/counterintelligence.
Case Study: A Small Bank's Competitive Intelligence In a Crowded Field.
A small Midwestern community bank faced growing competition from larger regional and national banks. Using competitive intelligence, it identified key weaknesses in its rivals’ strategies and positioned itself effectively.
Mid-sized competitors offered lower loan rates but had slow approvals and rigid criteria. The bank streamlined its process, marketing itself as the go-to bank for fast, flexible small business loans. While larger banks invested in digital banking, this bank found that its older customers prioritized security and personal service. Instead of competing on technology, it enhanced security features and focused on high-touch customer service.
Noticing that competitors overlooked hyper-local engagement, the bank sponsored small business events and school fundraisers, strengthening its community ties. By leveraging CI to differentiate itself, the bank thrived, proving that small banks can compete successfully through speed, personalization, and deep community involvement.
